WORK EXPERIENCE :
Photoshoot Art Direction
Campaign Strategy & Development
Digital-First Design
Social Media Strategy and Creative Development
Creative Strategy for small to large brand campaigns
Typography & Brand Development
Print for In-Store Experiences, Events, and Direct Mail
McKenna Kydd Waerness is an Art Director currently living in New York City. She graduated from the College of Textiles at North Carolina State University, with a BS in Fashion Development and Product Management. Driven by her love for the fashion industry, she found a true knack and passion for art direction and graphic design, with experience working in-house and agency side. Her well-versed background in fashion, beauty, and lifestyle brands makes her an ideal candidate to help take your brand where you want to go, with fresh eyes and a strong creative mind. CV available upon request.